Users are increasingly opting to browse on their cellphones, and that’s why it is of utter importance for a company to have all of their communication channels optimized of user experience in any screen.
To better user experience, Smiles optimized its website for mobile to attend their costumers in any screen. After being redesigned, the msite was created to facilitate gaining and redemption of points insuring agility when browsing and the satisfaction of clients.
Smiles’ website, after being optimized for mobile devices, is one of the main means of access to the company. Analytics of frequency of access have increased, just as sales and redemption of points.